NEW SINGLE “WALKING ON AIR” IMPACTS TOP 40 IN JULY
(June 18, 2008 – New York, NY) With her exotic looks, seductive vocal style, and hypnotic demeanor, newly signed Island Records artist Kerli has outgrown her Estonian homeland and steered a course to new world pop. Her Island debut LOVE IS DEAD will be in stores July 8th.
Kerli’s new single is “Walking On Air,” and the video has been getting a great reaction across the board. MTV and MTV.com premiered the clip on May 20th and it quickly made the rounds online, drawing positive comments on blogs. A day after the premiere, the video reached #6 on YouTube’s favorite videos. Perez Hilton posted the video as well, where it garnered more feedback. To date the video has been streamed over 300,000 times on YouTube and currently resides at #18 favorite video there. In addition, “Walking On Air” officially impacts at the Top 40 radio format on July 15th.
Kerli’s edgy musical savvy – drawing comparisons to Amy Lee of Evanescence and Bjork – grew at least partly from her upbringing in Estonia, which regained its independence from the USSR in 1991, when she was just four years old. A product of “tough love,” Kerli spent most of her childhood seeking to transcend her surroundings by immersing herself in the arts, studying vocals, ballet, acting, and classical piano. By the time she turned 14, she knew what her focus would be. “I was so sure that my life was going to be all about singing,” Kerli says, that “I quit everything else.”
In order to enter the Fizz Superstar 2002 competition, a Baltic equivalent of American Idol, Kerli lied about her age (the minimum was 15) – and won. After a multitude of additional television appearances and performances, the exposure won her a personal audition in June 2006 with Antonio ‘L.A.’ Reid, Chairman, Island Def Jam Music Group, who signed Kerli to Island Records on the spot. She quickly got to work on LOVE IS DEAD, which includes “Beautiful Day,” a track she wrote with Benji Madden.
Kerli is a fascinating, magnetic young presence, whose talents as a songwriter are progressing at an extraordinary pace. “I’m trying to create a world around my music,” she says. “And this world needs to be pure, real, honest and beautiful but still a little interesting, dark and definitely mysterious.”
Check out the video for "Walking on Air" click www.kerlimusic.com
www.myspace.com/kerlimusic
www.kerlimusic.com
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