Monday, April 2, 2007

Ditching DRM


Exciting to hear EMI and Apple are leading the way to DRM free music. Now you don't need an i-pod to enjoy i-tunes, and there's plenty great mp3 players that aren't i-pods. Word is they're going to improve sound quality while they're at it, which is/has been an issue with i-tunes. Surely fans are going to appreciate no restrictions on use and improved sound. Critics worry that it will create more piracy, and I agree. However, I think dropping DRM will attract more customers and offset sharing. We'll all know in a year or so. And as a bonus, the smug, exclusive hipster image from Apple's ad-campaign has been busted. Now you can buy your junk at the dollar store. Sweet.

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